The target audience we have selected for 'Scratch' is over 15. We know from looking at thriller DVD's released last year that the average age restriction is a 15, so if we aim for over 15's, then we have hit the main market. We also want to keep a limit on the age range, so have selected 35, as we don't believe anyone over the age of 35 go to watch thriller films.
We have to try and appeal to this age range, so to do that, we plan on keeping things subtle. If you look at some of the DVDs released over the last 12 months, all the plots were kept from being unraveled until the very end. So, as we are only filming the opening, we have to try and keep it all secretive, while setting up the film for the rest of the story.
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